Archive for the ‘Using Facebook for business’ Category

Important things to consider when opting for a Facebook Landing Page

Thursday, July 8th, 2010

This week was very exciting, a reader named Kurt Sommerville, sent in an interesting question. I replied to him excitedly and realized that the reply was also great information to share with everyone on my website.

Kurt was wondering what to do about the content for his organization’s Facebook Landing page. He works with www.laalianza.org this is a Boston based non-profit that focuses on helping Hispanics acquire English language skills.

I shared these following tips with him.

Step 1: Define the purpose of the landing Page (sales, lead generation or just inform and share newest information)

  • In the case of a non-profit, “sales” likely refers to getting more volunteers to sign up or donations.
  • Lead generation is when you encourage the people that visit your Facebook Fan Page to sign up to some sort of newsletter or for updates on your new activities and programs.
  • Lead generation: Encourage sharing the page, liking it and visiting it regularly.
  • Just inform is pretty straight forward.

From there you would need to actually have the landing page designed to be:

  • visually appealing
  • direct, visitors see right away the WIIFM (What’s in it for me?)
  • containing incentives to reach the desired goal.
  • content fresh and dynamic (change it periodically).

Suggestion: Keep a segment for new events and update fans about the new schedule via updates and the wall, without telling them all of it, tell them there’s something new and exciting on the page and invite them to come and check it out and see if they want to join in and participate. Remember, they need a good reason to come to your page.

I wasn’t quite sure what kind of help Kurt needed, was it help developing what should go there (concept/elements) or the actual implementation (read here technical design of the CSS Landing page). I’ll be looking out for his reply to find out.

A few other things to consider:

  • Conversion forms: Do you use any form of list building software service, like iContact or aweber? With these services you can easily make a form that you can put in the landing page to create a conversion form and build a list for your newsletters.  See my facebook landing page here: www.facebook.com/beththeimva for an example.
  • Create Awareness via your current contacts network.
    • Place a link to your Facebook Fan Page in every email (email signature).
    • Invite people periodically to join, like and keep tabs of the activities you are doing for the community.
    • Ask people you know on your fans list to invite as many friends in the area to like and visit your fan page
  • Get the party started: It can be challenging to get people to interact, usually it takes a bit of testing the water to see what pulls your audience in. With my business FB Page, I’m still testing what pulls in, FREE offers still have had no effect, but my current audience is not my target audience, so I’m not really answering any WHY/HOW for them. Comes to another point, it’s crucial to find out if these are the people who are your target audience, who will read updates and get involved.
  • Invest a little: Try the Facebook ads every now and then, target the age group and area, depending on where you are active you have a large pool from which to fish for new fans, write an ad specifically designed to draw involved people who are passionate about what you do or the topic you discuss.

Have you already read my previous post on this website about the CSS Landing Page? You can read it here.

http://www.creativedesigndevelopment.com/2010/using-facebook-for-business/enhance-your-facebook-fan-page-add-full-css-landing-page

What have you tried that really worked? What would you do differently? Let me know, I’d love to hear how you are approaching the Facebook Fan Page Landing and interacting with visitors and readers.




Building Trust through Website Blogs and Social Media Channels

Saturday, July 3rd, 2010

We are now much closer to the customer’s, users and leads than we have ever been before. Your Facebook Wall, Blog Post and Twitter can even be considered equivalent to your virtual message board in the kitchen. How you respond to these messages will characterize you to visitors and possible leads.

Many companies still approach digital interactions in much the same way as they do PR. A recent article by Techcrunch surrounding an iPhone 4 antenna issue and how the direct complain was handled by the company’s PR brings to light an important factor to consider when you aim to engage the readers, customers and clients via your website’s blog or social media.

The article ends with a grand statement: “It’s not unusual for PR teams — … — to ignore or give vague or even misleading statements to the press.”

The same applies to interactions with website visitors and through social media channels: loose the PR mentality and get real, authentic and uncut.

DONT:

  • Threaten: Your organization will look like a bully if you immediately threaten with legal action to shut up the commenter for voicing his/her views on what you did. Though, this may successfully get the person to stop any further comments, it also makes your organization look really bad.
  • Be vague: People can read through vague excuses, vague explanations and blatant disregard to their needs, concerns and problems with your services.
  • Ignore: In this case the best policy is to not ignore and give the needed attention to the issue, be ready to commit to offer to help and do so with sincerity.

Is your company in the habit of viewing complaints as just the product of annoying customers and not a marker for a much needed change?

It’s extremely easy to scratch criticism off as pure venting and just plain poison, especially if you are not really looking at your company with a sharp eye.

So always ask yourself:

  • What could we have done differently to avoid the problem?
  • Where did we go wrong?
  • Have I allowed the person to explain the problem fully?
  • How can I take ownership of this problem to resolve it?

At the end of the day it’s important to admit to failings, when they are present.

To really connect with visitors, your organization must:

  • Reflect genuine interest
  • Actually listen to the problem and/or remark
  • Ask questions to assist the problem-solving process
  • Avoid judgmental comments about the situation
  • Use clear wording and avoid business jargon in the answer

Otherwise you will have wasted an opportunity to set the record straight and build trust.

What if there is really nothing you can do?

The last thing you want to do online is feed a visitor who has an obvious vendetta against your company. Who isn’t trying to come to any kind of resolution, but who does it simply to be poisonous.

Do not be quick to judge that all criticism is poison, but follow these steps:

  • Offer to alleviate the situation
  • Carefully observe their reaction
  • If they refuse/ignore your offer chances are they are not looking to resolve the problem at all.

The way we are able to communicate now with website visitors and our social media network can also be a great opportunity to find ways to grow as a company to offer better services, be more aware of our activities and build trust relationships that last.

Finally user comments, reviews and visitor interactions eventually count as content on your website and you want it to reflect the best of you and give new visitors a reason to create a new relationship with your organization.




Enhance your Facebook Fan Page – Add Full CSS Landing Page.

Thursday, June 24th, 2010

Update! There are some more features you CAN use for your Facebook FMBL Tabs. To the extent that you can have galleries, and a full micro-site. For an example visit www.facebook.com/wearyourbaby!

I will be writing about this soon and sharing the code needed!

Happy FB’ing!

~ Beth the IMVA

Hi guys! Work on my blog is underway, so I’m going to keep this post short and sweet. It’s not an elaborate tutorial on how to do this. Then again maybe just how you should tackle it.

Assuming you are aware of the way you design layouts in CSS, a week ago I knew the theory but lacked practice, this week I used my site’s revamp to get the most out of understanding CSS. So what I’m sharing is how I made the landing page for this Facebook Fan Page:

EDITED LINK: Aruba-stage.nl Stagebemiddeling

Styling the Landing Page

For the Basic CSS Code you input in the FMBL Box you will insert the CSS Styling into the FMBL field. This means you will use this code ”<style> styling here </style>”, in the field it should look something like this:

<style>
insert all your layouting elements and styling here (some examples and free ready to use code follow!)
</style>

In the example page I used the following styling for the navigation at the top:

#menu {
height:135px;
}
ul
{
list-style-type:none;
margin:0;
padding:0;
overflow:hidden;
align: center;
}
li
{
float:left;
}
a:link,a:visited
{
display:block;
width:127px;
font-weight:bold;
color:#FFFFFF;
background-color:#98bf21;
text-align:center;
text-decoration:none;
text-transform:uppercase;
padding:4px;
}
a:hover,a:active
{
background-color:#7A991A;
}

The styling for #menu is to create a neat container for the menu elements. The color of this example is green. You can easily change this by changing the background-color of the a:visited, a:link. Don’t forget to then also change the a:hover color. You can also change it to an image.

Copy and paste the style code above and paste it like this: <style>”paste here” </style>.

The Page Body (without <body> tags)

Now you can go ahead and set up the page the ”body”. Before we do that there are a few points to pay attention to.

  1. <body>, <html> and <head> tags don’t seem to work in the FMBL box. So you will not be creating the page the same way as you would in a webpage editor. You will use <div> tags. Style as needed.
  2. For a neat site create a #container style, Facebook has room at this time for 740 px wide, but will be changing this soon to 540px maximum width, also the navigation code is designed to fit in 540 px wide.
    The code used is:

    #container {
    padding:0;
    margin:0;
    width: 540px;
    height: 400px;
    background: url(link to file here) no-repeat;
    }

After doing all of this your page code should look like this:

<div id=”container”>
<div id=”menu”>

<ul>
<li><a href=”link 1″>Home</a></li>
<li><a href=”link 2″>about</a></li></ul></div>
//rest of page layout here//
</div>

After this you can create any layout you want, an idea is a 2 colum page with text in the left side and menu’s on the right.

Next time, when I’m on my own laptop I will add a post about how to add a Facebook LIKE link to the Landing Page and a Share button. It’s real easy!

Hope you enjoy working on your design and making optimal use of your Facebook Fan Page, I sure know I’m loving it!

If you do happen to use this tutorial to make anything, I’d really love to look at it and even give you free pointers if you want! Feel free to email me or message me via FB. I’m ready to help and get to know you!

Love your Design!


Beth The IMVA is a young energetic Virtual Assistant running www.creativedesigndevelopment.com. She works with small starting business owners to take charge of their marketing needs. Beth works closely with her customers to optimize the quality of their website, to-print material, and internet marketing campaigns. You can follow her on Twitter @beththeimva or become a fan of her Facebook Page here