During the time I’m not busy doing Internet Marketing Research, Evaluations and drafting a website makeover; I express myself creatively. I sing, write, sew and also paint, the latter being the most extensive and slow creative process for me.

Aside from keeping my creativity at a competitive level, passionate endeavors are fulfilling. Last night, I had once such experience. In two hours, we worked together to compose and arrange two songs. And I really enjoyed it!

Much like I enjoy writing poetry, an old habit of mine since I was in my early teens. Though I am less active writing poetry now, I do enjoy expressing my poetry as I write lyrics for songs.

It’s been a long time since I wrote anything in the local tongue, Papiamento. And last night it was as if Izaline Calister herself was nudging me to do it again. We were training in a room with 7 posters of her events, that I could count, and it just felt right.

Also, I have been toying with the genre/style I want to sing and write for. Initially, I really wanted to do something in the spirit of Within Tempation, The Gathering, Epica or at least Evanescene. And still somehow the journey and collaborations are taking a turn for alternative with roots in Blues, Reggea and Jazz. I’m really amazed at the process so far, and last night I decided to embrace it.

There is no point in fighting the journey that life takes you on, like it or not the destination you envisioned might not be what’s in your core. So, you need to trust the process.

It was also a moment to accept my own reservations, voice them and then still go with my gut. We have been programmed to think in rules, expectations, possibilities and impossibilities. Often these programs block us from reaching our full potential.

The same can be said with your website, online business, social media, inbound marketing. What are the thoughts blocking your process? What is stagnating your reach? Are there new horizons you need to explore but are not confident enough to just go ahead and do it?

As I analyze what I do, the people I have been blessed to work with and grow with I realized there is one recurring factor. They are all on the journey to grow, learn and expand their horizons. They are keeping up-to-date with current activities and best practices and this keeps me motivated to improve, discover and put in 200%.

When you become my client, I work for you and with you. It’s not just about giving a report and a list of what you could or should do, it’s also about feeling and addressing the deeper needs that are unique to you, your company and your vision.

This becomes the true meaning of tailored (virtual) services!

P.S. Later I will add a link to the songs we made that day!