Author Archives: Bethsarim
Social Media Marketing 101: Aruba, Vow NEVER to Sell Again!
Over the course of this year, I’ve had to remove a large number of local fan pages and profiles from my list, others from my newsfeed. The reason? They were “selling” all the time. None of their posts were valuable to me in any way. Worse yet, I got yelled at by one when I [...]
Ask Me Tuesday: What is the most effective strategy to get higher results from Google Search?
As I write the answer to this question, some startegies may have just expired and become out-dated. Please note that the field of Social Media Marketing, Inbound Marketing or Internet Marketing evolves fast and hard with the introduction of new social media platforms and the way people interact with the internet. Does that mean it’s [...]
Appreciating Aruban Entrepreneurial Spirits: The Poster Boy of Innovation
Far too often we cling and look for the outside world to bring us inspiration. There is nothing wrong with importing inspiration, quoting well-known leaders and looking to them as mentors. Yet what happens when the distance makes it surreal, when the tough moment…s slap you around leaving you trampled on the cadushi ridden path? [...]