Archive for July, 2010

Working on web development for small non-profit organizations on Aruba

Friday, July 30th, 2010

The last week I have been busy, collecting my thoughts, collecting data, collecting inspiration and preparing to move. Thus no posts, because I was too busy being inside myself, thinking.

Which brought me to today’s revelation, why I do this work. Simple, I’m excited most about small non-profit organizations, their goals, objectives and ideas and being there for them to combine media, art and information to move people to act.

This is what I have been gathering all this information for, to help these advocates of social empowerment with the same tools as corporate and businesses, to attain results to improve their reach.

To be honest, this is what I was studying in Holland for, Cultureel Maatschappelijke Vorming, CMV for short, which combines Art, Education, Recreation and Culture to address issues in Society. A form of indirect social work, because you are the orchestrator of events, activities and information aimed at helping the people solve the social problems, become aware and work together. You are an ambassador for the people and connect the involved groups to come to collaboration.

As such, a website can accomplish a great part in giving non-profits the tools to inform, attract, engage and educate the society. From creating visibility online via social media, starting conversations about the topics and calling out to people to join the cause, volunteer and donate easily via your website.

A website can go to great lengths in reaching people and moving them by having great levels of involvement. For example, I was once checking a site in Holland aimed at getting the neighborhood active in taking care of the street, helping each other and create a feeling of unity. The activity was quite fun and simple, make a video of something in your street that needs fixing, the winner receives a certain amount for their street to pay for the repairs or changes and to have a party with all those living in the street.

It was fun to see how people became active in voicing their problems and then going on to asking their neighbors what they thought, simply by doing that they sparked the idea of a civil society. Simply by doing this a street get’s cleaned up, along with the social workers and the people that live in the street.

On Aruba we are far from getting to the concept of Civil Society, which basically means, every citizen is primarily responsible to address issues that are important ecologically, socially and otherwise. If a school in a neighborhood, serving the direct neighborhood is disheveled due to lack of funds or maintenance, the people in the area have the responsibility to make a note of this, reach out to help and set up for it to be addressed. Funding, which is often seen as a problem, can be addressed in many different ways, and most people never think of them, when it comes to things they expect a government to “fix”.

But imagine if your NGO website reached people to be more aware and not throw gum on the floor, and dump their trash correctly or appreciate the local waters and natural resources and handle carefully when they decide to build, or run businesses? Would you not have won half the battle?

That is what we, Creative Design Development, stand for, first and foremost, to be of assistance to these NGO’s, foundations, non-profits and small micro-businesses to reach their ultimate goals and help in our society in which ever way we can.

We thus have adjusted our pricing as of 1 of September 2010 for all corporate or business clients, but not for any of the non-profit clients and those to come in the future. We also have adjusted hourly rates for these organizations, where they can benefit of the same service and expertise at a price that fits a non-profit’s budget and needs.

We also donate domain names and new hosting accounts to very small organizations who have never been online, that means the first year the hosting is on us, to help you!

To be eligible you must be an organization operating in and for Aruban Causes, whether ecological, social and educational. This includes schools!

For more information about web development and design for non-profits email us at cau...@creativedesigndevelopment.com or call 297 743 9816.




Creative Design Development Website was down for 2 days!

Monday, July 19th, 2010

This was rather unexpected and shocking at best, I really panicked once I saw it, but the website was down all weekend. Seemingly adjusting DNS info in the CNAME to work with Google apps was a huge flop.

Way to go doing it the lazy way!

The Domain name registrar management is not as straight forward as most when it comes to A, CNAME and other record changes or additions and this cost me a fair amount of airtime. Happily, once identified and changed the problem was resolved in a few hours. Just before I stepped out for a nice day at the beach on Sunday!

What have you guys been up to lately?




Important things to consider when opting for a Facebook Landing Page

Thursday, July 8th, 2010

This week was very exciting, a reader named Kurt Sommerville, sent in an interesting question. I replied to him excitedly and realized that the reply was also great information to share with everyone on my website.

Kurt was wondering what to do about the content for his organization’s Facebook Landing page. He works with www.laalianza.org this is a Boston based non-profit that focuses on helping Hispanics acquire English language skills.

I shared these following tips with him.

Step 1: Define the purpose of the landing Page (sales, lead generation or just inform and share newest information)

  • In the case of a non-profit, “sales” likely refers to getting more volunteers to sign up or donations.
  • Lead generation is when you encourage the people that visit your Facebook Fan Page to sign up to some sort of newsletter or for updates on your new activities and programs.
  • Lead generation: Encourage sharing the page, liking it and visiting it regularly.
  • Just inform is pretty straight forward.

From there you would need to actually have the landing page designed to be:

  • visually appealing
  • direct, visitors see right away the WIIFM (What’s in it for me?)
  • containing incentives to reach the desired goal.
  • content fresh and dynamic (change it periodically).

Suggestion: Keep a segment for new events and update fans about the new schedule via updates and the wall, without telling them all of it, tell them there’s something new and exciting on the page and invite them to come and check it out and see if they want to join in and participate. Remember, they need a good reason to come to your page.

I wasn’t quite sure what kind of help Kurt needed, was it help developing what should go there (concept/elements) or the actual implementation (read here technical design of the CSS Landing page). I’ll be looking out for his reply to find out.

A few other things to consider:

  • Conversion forms: Do you use any form of list building software service, like iContact or aweber? With these services you can easily make a form that you can put in the landing page to create a conversion form and build a list for your newsletters.  See my facebook landing page here: www.facebook.com/beththeimva for an example.
  • Create Awareness via your current contacts network.
    • Place a link to your Facebook Fan Page in every email (email signature).
    • Invite people periodically to join, like and keep tabs of the activities you are doing for the community.
    • Ask people you know on your fans list to invite as many friends in the area to like and visit your fan page
  • Get the party started: It can be challenging to get people to interact, usually it takes a bit of testing the water to see what pulls your audience in. With my business FB Page, I’m still testing what pulls in, FREE offers still have had no effect, but my current audience is not my target audience, so I’m not really answering any WHY/HOW for them. Comes to another point, it’s crucial to find out if these are the people who are your target audience, who will read updates and get involved.
  • Invest a little: Try the Facebook ads every now and then, target the age group and area, depending on where you are active you have a large pool from which to fish for new fans, write an ad specifically designed to draw involved people who are passionate about what you do or the topic you discuss.

Have you already read my previous post on this website about the CSS Landing Page? You can read it here.

http://www.creativedesigndevelopment.com/2010/using-facebook-for-business/enhance-your-facebook-fan-page-add-full-css-landing-page

What have you tried that really worked? What would you do differently? Let me know, I’d love to hear how you are approaching the Facebook Fan Page Landing and interacting with visitors and readers.