Archive for April, 2010
Do you know where you are in terms of web presence?
Tuesday, April 27th, 2010
I’m always thrilled when I meet people that are obviously up to speed with the SEO practices that will deliver them results for their company. What’s more I love to meet people working in the same field as I am that are on the same learning wave. I say wave because the explosion that is coming our way in terms of web presence are have the magnitude of Tsunami waves hitting a small island. The difference? You can, and with some help WILL, surf a top these awesome waves to a place where your website delivers the ROI and ROC you deserve!
What are ROI and ROC? ROI is the known term for return on investment. ROC is a fairly new term, coined by Inbound Marketers, to describe the goal you must have in mind when working on your web content, return on content. So here we are, we have arrived at the place where the creations of your company, the information, it’s expertise, once placed and shared can bring monetary and social return.
That means you are at source of all your possibilities. You are in the seat, you can control your content. I gave Gary Vaynerchuck’s book a second read. I cannot understate the need to read his book, over and over and over…. need I say more?
Anyway, back to the point, the chapters I read again handled the point that a lot of companies freeze at the prospect of sharing towards the audience. I know I did the first time I was writing content for Aruba Learning. And we freeze wondering is this politically correct to say, can I pull off telling the audience this? Shouldn’t we hire a PR expert? Well good news guys! In this era where you can control where the eyeballs go and how people receive information about you you need to be the unfiltered you. And you need to react properly. Reactionary business is a must. Gary has a very tough way of communicating, he remains genuine in his videos, because he knows a PR-approved approach will tarnish his personal brand. But he is ready to listen and react, and you should too.
Now, drawing on this it is important that you get to know where you are in terms of web presence, SEO and the target audience. Are you assessing your website, social media activity? Are you using great product placements techniques? Do you have any idea where to begin with an assessment?
I’m glad you spent some time to read this! I’m here to offer you a tool out of my Internet Marketing Assistant bag of tricks… and it’s nothing to do with trickery and obscure and inaccessible information. NO!
I’m offering and Internet Marketing Assestment Package and an Internet Marketing Plan of Action. What will you get?
A full assessment of what you are doing, what you can still do, a competitors analysis and a website assessment. It’s time you found out how you are doing in terms of SEO. Are you doing all you can (and by golly wiz, SHOULD!) to have ROI and ROC?
It’s also important to consider what some experts over at www.hubspot.com are saying about SEO:
Jen advises that “the days of easy optimization are long gone, so prepare yourself to make SEO a priority. In order to perform in today’s competitive search climate, you must have a well rounded, strategic optimization plan that includes keyword and competitive research, optimized content generation, code optimization, site structure optimization, link building, and social media integration.”
Email me for a FREE information session of 30 minutes to discuss the services I offer. And if you like what you hear, and I swear you will!!, we can go ahead and assess the hell out of your website and your IM activities. Make 2010 the year you turn your website into the cash pony it should be! (Don’t like the idea of a cash pony, think of this: cut on expensive and barely passable advertisement campaigns in local media, draw the right customers, have the business you want, get the results you need and see some return for once.. sound better? I like ponies carrying cash though…. ).
Beth The IMVA is a young energetic Virtual Assistant running www.creativedesigndevelopment.com. She works with small starting business owners to take charge of their marketing needs. She has a background in Graphic Design and Administrative work. Beth works closely with her customers to optimize the quality of their website, to-print material, and internet marketing campaigns. She is also experienced in content development and email marketing campaigns. You can follow her on Twitter @beththeimva or become a fan of her Facebook Page here.

